Fiscally
Financial Literacy App for Kids & Teens
Fiscally is a financial literacy learning platform designed to equip students ages 10-18 with the practical tools and knowledge for independence. Through video animated lessons, interactive financial learning tools and social discussion spaces, students can apply their financial skills in a holistic way. I have spent over 4 years with this start-up building it from the ground up and twisting in various directions. This work is a culmination of/ peak into this process.
Link to Website: https://www.fiscally.finance/
My Role: Design Lead
Due to confidentiality, I am unable to share the entirety of my work/contributions however my role focuses on:
- UX/UI Design (from conception to final form)
- Course structuring/format
- Copywriting
- Market and academic research
- Asset development including Illustrations, graphic design, and data visualization
- Storytelling and narrative development
- Organizing workflow and assigning tasks to other designers, and collaborators (teachers, founders, interns)
- Marketing research, planning, and asset creation
- Preparing and designing user testing sessions and workshops
Design System
Font style and logo use, app colour palette, ux/ui system (figma) and branding
Lesson Design
colour palette, character design & asset design, composition, data visualizations, script writing, filming, and file prep for animation
Sample of Intro Lesson
Fiscally offers in-app video lessons with activities, interactive tools and a social platform. My role in the creation of the app, the design, features, and implementation has been crucial in its progress. Through a deep understanding of the product, research, and target audience I develop all key aspects of the design through script, illustrations, ux/ui, branding and marketing style and strategy, and more.